Mad Dollar Media is the product of a lifelong obsession with storytelling and visual arts. After studying literature and film theory at North Carolina State University, Heather spent over a decade working in the television industry. She took every opportunity available to expand her skillset, contributing on the studio crew, as a motion designer, designing and building sets, and co-producing original programming. (She earned a few Regional Emmys in the process.) After taking a few years off to focus solely on design and marketing, she decided it was time to go big. She formed Mad Dollar Media and got to work.